I ask staff this question fairly often. What is your #1 goal when you send a ministry newsletter out to your supporters? I’m always surprised at the blank stares I get back in return. When I press them to think about it I usually get something to the effect “to update them on the ministry” and / or possibly “make prayer requests known”.

Both answers are good. But neither answer should be your top priority when it comes to sending out a prayer letter. Surprised? You shouldn’t be.

So what should your #1 goal be? Read More